Westfalia market

1923 ... the Westfalia Werkzeugcompany was founded by the Aschermann successors in Schwerte to cover the tool requirements in the centers of industrialization. 1928 ... Messrs. Weil and Herlinghaus took over Westfalia, with the belief in the entrepreneurial future of tool sales. Originally, agricultural products were supposed to be sold by travelers from farm to farm. The mail order business started around 1932. The rapid success confirmed the concept of dispatching Westfalia products by post. 1933 ... the first catalog appears. 984 high-quality tools for almost every trade were presented on 36 catalog pages. In addition, articles for everyday household use, for example clotheslines for the housewife. Westfalia refrained from high trading margins from the outset; the additional sales should compensate for the shortfall in income. This price policy for the goods offered in the catalog helped Westfalia to achieve an enormous increase in customers. Later, with the beginning of the war, terms such as goods lock and production ban also determined everyday life at Westfalia. Much was no longer available and a little later the mail order business came to a complete standstill. 1945 But immediately after the end of the war, Westfalia resumed business - during the rebuilding phase, good tools were more in demand than ever. After the revival of the German economy and the subsidence of the economic miracle, there were first signs of market saturation. Westfalia reacted flexibly, and a new, rapidly expanding market presented itself: the leisure market. It was precisely this flexibility that made it possible to always tailor one's own range to requirements and demand. The Westfalia catalog of yore has changed. In addition to the comprehensive tool reference work for professionals, numerous other special catalogs about technology, household needs, health, leisure clothing, animal supplies and agriculture are published ... The Westfalia specialist market in Hagen offers 40,000 articles on 3,500 square meters According to the motto: "Westfalia ... Always practical - always there for you!" Everyone can find practical quality at a reasonable price in the Westfalia range. Regardless of whether for work or leisure, for home, yard or hobby.